Website support that answers, qualifies, and routes buyers to sales.

The challenge

A company website serves two kinds of visitors at once: customers with routine support questions, and prospects who are ready to talk to sales. Both arrive at all hours.

The client wanted routine questions answered accurately, in the company’s own words, and wanted serious buyers identified and passed to sales instead of being handled like support tickets.

What we built

• A grounded AI assistant that answers from approved company content.
• Routine support resolution, so common questions are answered on the spot.
• Lead capture mid-conversation, gathering qualification details as part of the exchange.
• Intent-based routing that sends buying-intent visitors to the sales team.
• 24/7 coverage on the website.

How we delivered it

The design rests on two rules. The assistant answers only from content the company has approved, which keeps responses accurate and on-message. And it treats buying intent as a signal to route, not just a question to answer, so qualified prospects reach the sales team.

The outcome

Routine questions get answered at any hour, qualified leads are captured inside the conversation, and visitors showing buying intent are routed to sales.

See how we build production AI systems and how a Forward Deployed Engineering pod takes them from prototype to production.

Client details are withheld. A detailed walkthrough is available under NDA on request.